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                          New London Visioneers

                          Product Design

                          CHALLENGE: Bicycle accessory design: Bicycle Carrying Device

                          CHALLENGE DESCRIPTION 
                          All inner city driving is limited to bicycle use. Due to green house gas emissions it is against the law to use a regular gas powered car for trips under 15 miles. What do you do? Use your Bike!!

                          Design a Bicycle accessory device that will carry typical loads of materials and supplies from stores or jobs.  This device could be mounted on a bicycle, similar to a water bottle or basket [permanently]. The device could be the bicycle or part of the bicycle. Think of how you use the device and how to access and carry your things.  How is it covered to protect from weather or theft? How do you balance the weight of the overall load?  

                          Think about location on bike, think about balance, and think about ease of use and safety. Think about weight and security. You can redefine the object by changing materials, size and location. Think if you could carry anything with you on a bike what would it be? Crazy funny and silly ideas are welcome as they often lead to new ways of doing things. Think if you could carry anything with you on a bike what would it be? Then design it. Draw these ideas as well! Crazy funny and silly ideas are welcome as they often lead to new ways of doing things. 

                          For example, how would you carry a chicken? How would you carry shade? How would you carry a lemonade stand? Could you carry a tent? Could you carry a fishing rod? Could you carry your friend? Could you carry a Christmas tree? How about a 4’x8’ sheet of plywood? What about your backpack? Please try “specific-use” holders first rather than a carry everything approach.

                          MEDIA/SIZE REQUIREMENTS
                          Drawings and study models from soft armature wire [aluminum] wood, cardboard, canvas and tape or other easy to find inexpensive materials to realize your vision. Scale models measured 1/4 scale; 1 inch equals 4 inches; and a full size prototype. You can practice with cardboard and tape, then take pictures of attaching to your bike. Take many pictures and from a front angle a side angle and a top angle. [minimum three views per concept]. There will be a bike on site to evaluate and demonstrate concepts

                          JUDGING CRITERIA
                          Process Notebook• Present the process used in the development of the final image (your sketches and design work, wire models, photo documentation of process in a notebook). Also document what is already available on market, to determine what and how things are being used now. Photo-document scrapbook catalog/ internet images.

                          Think of the following process: Identification of problem; What’s out there now[ Market research] ; Concept ideation[ sketches ]; Realization exploration of materials [Models] ; prototyping  images of final concept.
                          •  Give a brief summary of your idea, what you are carrying and why.
                          • Show sketches drawings and ideas leading to the final choice.
                          • Final Models in full size

                          CRITERIA
                          • Personal experience research (readings, visits, interview, research the subject) 
                          • Authentic work [integrity of original idea]
                          • Clarity and simplicity of design 
                          • Cultural relevance: Does it solve a problem? Is it beautiful to look at

                          JUDGING
                          • Research and exploration of materials and function  
                          • Expression of form simple construction 
                          • Originality: originality of idea 
                          • Aesthetics (elements and principles of art and design drawings)
                          • Problem solving; does it carry or hold something well?
                          • Presentation (neatness, craftsmanship did student make it multiple times to get it perfect?) 
                          • Device must be innovative, have creative aesthetics, clear ergonomics and intuitive engineering. 
                          • Presentation materials must be mounted neatly, be easy to read and be understood by audience. 

                          Final Models must be made in full size with care and 
                          have excellent crafts¬manship. 
                          Drawing guides and reference materials will be made available to instructors [electronic files]

                          PROFESSIONAL
                          Trek Bicycle designers  Steve Baumann,  Nick Zeidler,  John Caruso MIAD, jcaruso@miad.edu
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