Graphic Design
CHALLENGE: We live in a world of excess. From more large cars to extravagant mansions, visions of excess can be seen all around you. So what would happen if you had to live with less, how would you encourage others to go with less. You must choose three of the following ways to promote your less is more message.
Magazine Ad
Poster
Billboard
Environmental Design
“Wild Card” (a print piece unlike those mentioned)
DESCRIPTION OF CHALLENGE
Step 1. Choose one of the following:Your school (How do you convince your fellow students that one is enough, that they may not need several of the same thing.)
Your Mall (Is the place to get as much stuff as possible, so how do you teach shopper sot get only what they need not all that they want.)
Your Local Team (How can you reach out to the fans at the sports arena to be more green)
Your Local Park (People visit parks everyday and share a beautiful outdoor space, that they know belongs to everyone. How do you encourage more of this willingness to share)Step 2. Either meet with your client or conduct research by observing your location to see who is visiting and what they gain from visiting the location.
Step 3. Determine the magazine you would like to run your ad. All ads will be full page and can be multi-page ads. (No more than 2 pages total)
Step 4. Determine your size and location of your poster (If you choose to do a series on your theme you must create 3 different posters)
Step 5. Determine the location of your billboard
Step 6. Determine where your designs will be located. Who will see them? What are you hoping that they will take away?
Step 7. Is there an area not addressed that you feel could benefit from the less is more theme? What is the location? Who will be affected?
Step 8. Submit a brief statement about your design campaign. What is your message and target audience? What will make your design project successful
MEDIA AND SIZE REQUIREMENTS:
JUDGING CRITERIA:
All of the work will be judge based on the following criteria:
PROFESSIONAL:
Kwasi Amankwah, Art Director/Senior Graphic Designer, @9 Design, Chicago [email protected]
Magazine Ad
Poster
Billboard
Environmental Design
“Wild Card” (a print piece unlike those mentioned)
DESCRIPTION OF CHALLENGE
Step 1. Choose one of the following:Your school (How do you convince your fellow students that one is enough, that they may not need several of the same thing.)
Your Mall (Is the place to get as much stuff as possible, so how do you teach shopper sot get only what they need not all that they want.)
Your Local Team (How can you reach out to the fans at the sports arena to be more green)
Your Local Park (People visit parks everyday and share a beautiful outdoor space, that they know belongs to everyone. How do you encourage more of this willingness to share)Step 2. Either meet with your client or conduct research by observing your location to see who is visiting and what they gain from visiting the location.
Step 3. Determine the magazine you would like to run your ad. All ads will be full page and can be multi-page ads. (No more than 2 pages total)
Step 4. Determine your size and location of your poster (If you choose to do a series on your theme you must create 3 different posters)
Step 5. Determine the location of your billboard
Step 6. Determine where your designs will be located. Who will see them? What are you hoping that they will take away?
Step 7. Is there an area not addressed that you feel could benefit from the less is more theme? What is the location? Who will be affected?
Step 8. Submit a brief statement about your design campaign. What is your message and target audience? What will make your design project successful
MEDIA AND SIZE REQUIREMENTS:
- Any media including the computer is acceptable.
- Design should be on a sheet of paper (8.5 x 11), nothing smaller
- All final pieces should be mounted on black mat board (15 x 20). Multiple boards can be used.
JUDGING CRITERIA:
All of the work will be judge based on the following criteria:
- Strength and execution of design
- Neatness and craft
- Originality in solving the challenge
- The creative process as demonstrated by your research and sketches• Strength of written summary and reasoning
PROFESSIONAL:
Kwasi Amankwah, Art Director/Senior Graphic Designer, @9 Design, Chicago [email protected]